New MP3 Portable Players - Sony NWZ-S738F Walkman

The makers of new mp3 portable players have their work cut out from them. Not only do they have to distinguish themselves from hundreds of other models on the market, they also have to compete with the almighty iPod.

However, Sony's latest offering, the NWZ-S738F Walkman, may have accomplished that feat. The player has a compact, chic design in addition to a stunning array of technical features.

For one, the new Sony Walkman MP3 player has a built in FM tuner and noise-canceling technology. The device is also Podcast-enabled, which puts it on par with the iPod.

One of the product's most innovative features is the automatic playlist creator, which saves you the trouble of having to craft your own music lists. The device is expected to retail for $140-$180.